Tag: St Ives

St Ives :: ‘Bare to Dare’ Facebook Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client facing, Client of Perm Employer, Code, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Design, Development, Email, Employment Type, Facebook, Flash, Game, HTML, Leadership, Open Source, Php, Platform Type, Type of Work, UI, UX, WordPress, Work

Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up.…