Tag: Sennheiser
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Sennheiser :: Labyrinth Collaboration Event and Facebook App
Billington Cartmell had a very successful music and performance arm, developed to marry brands and celebrities in a complementary marketing synergy. Artists like Plan B, Kylie Minogue and Dynamo teamed up with brands like Lucozade and Lexus for some award winning collaborative campaigns. One of these collaborations involved Sennheiser, a client, and Labyrinth teaming up to target the booming teenage headphone market that was increasingly dominated by brands…