Category: Leadership
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Sennheiser :: Labyrinth Collaboration Event and Facebook App
Billington Cartmell had a very successful music and performance arm, developed to marry brands and celebrities in a complementary marketing synergy. Artists like Plan B, Kylie Minogue and Dynamo teamed up with brands like Lucozade and Lexus for some award winning collaborative campaigns. One of these collaborations involved Sennheiser, a client, and Labyrinth teaming up to target the booming teenage headphone market that was increasingly dominated by brands…
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Scotty Brand :: Pixar’s Brave Facebook App and Website Updates
Scotty Brand, a Billington Cartmell client, is a leading vegetable brand sold in the majority of supermarkets. Scotty had teamed up with Disney and Pixar for the launch of Brave, the animated movie about a red-haired Scottish girl on an adventure. I was responsible for the build of the Facebook App which contained a simple…
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Morrisons :: iPad Experiential Campaign R&D
Whilst Technical Director at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As…
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Ernst and Young :: CBI Annual Conference Sponsors Stand Technology R&D
Part of my role as Billington Cartmell’s Technical Director involved a significant amount of R%D to assist both pitches and client work. In the case of Ernst and Young my role involved researching the display, media and live content pushing technologies required to support their bank of HD screens for lead sponsors stand at the…
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Dulux :: ‘Paint for Petrol’ Trade Redemption Campaign
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Part of my role at Billington Catrmell’s Technical Director involved the researching of technologies to assist with predefined solutions. Dulux required a way of allowing their corporate account holders, lead paint and decorators, to accumulate credit by their paint purchases and then redeeming this credit directly for petrol. Whilst not being involved later in the…
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Tetleys :: Microsite for ‘Help the Heroes’
Just done a Tetleys Microsite helping raise money for the ‘Help the Heroes’ campaign for British service men. Based in WordPress, it features a cookie-based age gate, and a client-editable area for updating the campaigns success.
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PotNoodle :: ‘Easy Street’ Facebook Game
Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was…
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St Ives :: ‘Bare to Dare’ Facebook Campaign
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Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up.…
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Dove :: Stay Colourful Facebook App
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Dove is a client of Billington Cartmell and the Stay Colourful Facebook App required a Wordpress based Php back-end for storing and sharing of the pictures coupled with an advanced flash front end for the Filters and File Management. I was responsible for overseeing the freelance flash development and ensuring the the Php back-end was written in a modular way…
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Dove :: TV Advert to Shopping Basket via Mobile
Whilst Technical Director at Billington Cartmell i spent considerable time assisting the Innovation Team in cutting edge, first to market solutions. One of these was a hybrid concept bringing together a range of pre-existing technologies to produce a compelling synergy. The idea was simple, watch a TV advert for something you like, hold up your…