Category: Food, Drink and Cooking
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General Mills :: Online Strategy Discussions
Whilst at Saatchi and Saatchi I attended numerous strategic and planning meetings to discuss and begin the implementation of General Mills’ 2009 Online strategy for their numerous food-based brands. These brands included Green Giant, Betty Crocker, Haagan-Dazs and Old El Paso.
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Starbucks :: Website Rebuild
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Whilst at Saatchi and Saatchi I was responsible for overseeing the London-based rebuilding and populating of a website that had been initially built for Starbucks by their American-based web development agency. The overriding issue was the lack of flexibility in the existing AS3 code to implement content changes efficiently and I advocated the rewriting of…
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Google Oceans / MSC :: Project Assessment
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Whilst at Saatchi and Saatchi I was responsible for technically assisting the Marine Stewardship Council (MSC) with a producing a content layer and corresponding website to work within the new Google Oceans application.