Category: Food, Drink and Cooking

Wrigleys Airwaves :: Facebook App and Digital Advertising

Nov 17, 2012

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ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow. The result used visually impactful cartoon-style graphics across various media, from…
Scotty Brand :: Pixar’s Brave Facebook App and Website Updates

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, WordPress, Work

Scotty Brand, a Billington Cartmell client, is a leading vegetable brand sold in the majority of supermarkets. Scotty had teamed up with Disney and Pixar for the launch of Brave, the animated movie about a red-haired Scottish girl on an adventure. I was responsible for the build of the Facebook App which contained a simple…
Morrisons :: iPad Experiential Campaign R&D

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, Contract, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Leadership, Work

Whilst Technical Director at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As…
Tetleys :: Microsite for ‘Help the Heroes’

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, Contract, CV, Food, Drink and Cooking, Leadership, Open Source, Work

Just done a Tetleys Microsite helping raise money for the ‘Help the Heroes’ campaign for British service men. Based in WordPress, it features a cookie-based age gate, and a client-editable area for updating the campaigns success.
PotNoodle :: ‘Easy Street’ Facebook Game

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, Technical Director, WordPress, Work

Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was…
Albert Bartlett :: Global Website Platform

Nov 9, 2012

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by

ricmax

in Client of Perm Employer, Contract, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Highlights, Leadership, Open Source, Prototyping, UI, UX, Website, WordPress, Work

Whilst at Billington Cartmell we built a global website platform for Albert Bartlett, the leading grower, packager and suppliers of potatoes. The client wanted a platform that could scale efficiently over time and permit a range of sites from full functionality localised sites enabling each territory to maintain autonomy through bespoke content, varying tone of voice…
Ellas Kitchen :: Global Websites, Banners & Facebook Apps

Nov 9, 2012

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by

ricmax

in Advertising, Consultancy, Contract, Creative Technologist, Creativity, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Open Source, Php, Work

Whilst Technical Director at Billington Cartmell I was responsible for all digital work produced for their client Ellas Kitchen, the leading baby food manufacturer. The work involved the full mix of digital channels including a global website framework, ecommerce, facebook apps, HTML5 and Flash banners and client-editible email campaigns. In addition I was also responsible…
Cadburys :: ‘Keep Team GB Pumped’ Technical Direction

Jun 15, 2011

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by

ricmax

in Advertising, Consultancy, Contract, Creative Technologist, Creativity, CV, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Mobile, Php, Prototyping, Technical Director, UI, UX, Work

https://www.youtube.com/playlist?list=PL1026E151551EFD73 I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors. The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record…
Pedigree :: IA & Tech Specifications

Jun 5, 2011

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by

ricmax

in Advertising, Consultancy, Contract, CV, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Php, Work

Whilst contracting as Technical Director at HyperNaked I was required to assist them technically with their work on the Pedigree account for a new product launch, ‘The JumBone’. The concept was a Facebook page and website with an embeded flash application for users to upload pictures and videos of their dog and then create and…
Cadburys :: Touch Screen Game

Dec 1, 2008

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by

ricmax

in Advertising, Consultancy, Contract, CV, Development, Flash, Food, Drink and Cooking, Game, Highlights, Leadership, Prototyping, UI, UX, Work

Whilst at Saatchi and Saatchi I was responsible for researching and writing the technical and functional specifications on a touch screen game campaign for Cadburys Cream Eggs to be used over the Christmas period in London-based bus shelters. The campaign was utilising outdoor media owners JC Decaux’s screens and technologies and, thus, I had to…