Category: Creativity

Dyson :: AirBlade Facebook Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Consumer Electronics, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

Whilst Technical Director at Brave (part of the Billington Cartmell Group of companies) I oversaw their client, Dyson’s Facebook Campaign to nominate public restrooms in America for an AirBlade sponsored makeover! Users could self nominate a restroom by adding it to a searchable database then leave comments and votes on it. The leader-board mechanic dictate which restrooms needed making over and the winners received a full refurb including Dysons revolutionary AirBlade hand driers. My…
Babybel :: SpaceHopper Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, UI, UX, Website, WordPress, Work

Whilst at Brave we created a Babybel’s SpaceHopper Campaign that allowed participants to upload their own picture (generally of children) and position and wrap it round a Babybel branded space-hopper. These were then printed remotely and delivered back to the user. The code was Php-based and the platform was WordPress.
Surf :: Gorgeous Laundrette Facebook App and Banners

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

At Billington Cartmell, we created a Gorgeous Laundrette Facebook Game based in Flash in which surfers were put in charge of a male model, Danny, who was at their every whim. I was involved throughout the entire process from signing off the concepts pre-client, to writing the technical specifications, working out costs, and managing both the Flash and Php development and QA on the project.…
Wrigleys Airwaves :: Facebook App and Digital Advertising

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow. The result used visually impactful cartoon-style graphics across various media, from…
Sennheiser :: Labyrinth Collaboration Event and Facebook App

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consumer Electronics, Contract, Creative Technologist, Creativity, CV, Highlights, Leadership, Work

Billington Cartmell had a very successful music and performance arm, developed to marry brands and celebrities in a complementary marketing synergy. Artists like Plan B, Kylie Minogue and Dynamo teamed up with brands like Lucozade and Lexus for some award winning collaborative campaigns. One of these collaborations involved Sennheiser, a client, and Labyrinth teaming up to target the booming teenage headphone market that was increasingly dominated by brands…
Scotty Brand :: Pixar’s Brave Facebook App and Website Updates

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, WordPress, Work

Scotty Brand, a Billington Cartmell client, is a leading vegetable brand sold in the majority of supermarkets. Scotty had teamed up with Disney and Pixar for the launch of Brave, the animated movie about a red-haired Scottish girl on an adventure. I was responsible for the build of the Facebook App which contained a simple…
Morrisons :: iPad Experiential Campaign R&D

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, Contract, Creative Technologist, Creativity, CV, Food, Drink and Cooking, Leadership, Work

Whilst Technical Director at Billington Cartmell i assisted one of their lead clients, Morrisons, in researching their Christmas Experiential Campaign that involved a team of Morrisons Christmas helpers being dispatched to key shopping Centers setting up stands and asking members of the public to help them compile their Christmas shopping lists on branded iPads. As…
Ernst and Young :: CBI Annual Conference Sponsors Stand Technology R&D

Nov 17, 2012

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by

ricmax

in Banking, Finance and Insurance, Client of Perm Employer, Contract, Creative Technologist, Creativity, CV, Leadership, Prototyping, Work

Part of my role as Billington Cartmell’s Technical Director involved a significant amount of R%D to assist both pitches and client work. In the case of Ernst and Young my role involved researching the display, media and live content pushing technologies required to support their bank of HD screens for lead sponsors stand at the…
Dulux :: ‘Paint for Petrol’ Trade Redemption Campaign

Nov 17, 2012

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by

ricmax

in Client of Perm Employer, Contract, Creative Technologist, Creativity, CV, Leadership, Open Source, UI, UX, Work

Part of my role at Billington Catrmell’s Technical Director involved the researching of technologies to assist with predefined solutions. Dulux required a way of allowing their corporate account holders, lead paint and decorators, to accumulate credit by their paint purchases and then redeeming this credit directly for petrol. Whilst not being involved later in the…
PotNoodle :: ‘Easy Street’ Facebook Game

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, Technical Director, WordPress, Work

Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was…