Category: Advertising

Dyson :: AirBlade Facebook Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Consumer Electronics, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

Whilst Technical Director at Brave (part of the Billington Cartmell Group of companies) I oversaw their client, Dyson’s Facebook Campaign to nominate public restrooms in America for an AirBlade sponsored makeover! Users could self nominate a restroom by adding it to a searchable database then leave comments and votes on it. The leader-board mechanic dictate which restrooms needed making over and the winners received a full refurb including Dysons revolutionary AirBlade hand driers. My…
Babybel :: SpaceHopper Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, UI, UX, Website, WordPress, Work

Whilst at Brave we created a Babybel’s SpaceHopper Campaign that allowed participants to upload their own picture (generally of children) and position and wrap it round a Babybel branded space-hopper. These were then printed remotely and delivered back to the user. The code was Php-based and the platform was WordPress.
Surf :: Gorgeous Laundrette Facebook App and Banners

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

At Billington Cartmell, we created a Gorgeous Laundrette Facebook Game based in Flash in which surfers were put in charge of a male model, Danny, who was at their every whim. I was involved throughout the entire process from signing off the concepts pre-client, to writing the technical specifications, working out costs, and managing both the Flash and Php development and QA on the project.…
Wrigleys Airwaves :: Facebook App and Digital Advertising

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, Highlights, HTML, Leadership, Open Source, Php, UI, UX, WordPress, Work

Billington Cartmell were asked to reposition Wrigley’s Airwaves chewing gum from a medicinal decongestant to a product that offers consumers mental refreshment. The resulting award winning fully integrated campaign celebrated the effect of Airwaves’ unique menthol kick under the strapline and rebranding, Pocket Some Pow. The result used visually impactful cartoon-style graphics across various media, from…
Sennheiser :: Labyrinth Collaboration Event and Facebook App

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consumer Electronics, Contract, Creative Technologist, Creativity, CV, Highlights, Leadership, Work

Billington Cartmell had a very successful music and performance arm, developed to marry brands and celebrities in a complementary marketing synergy. Artists like Plan B, Kylie Minogue and Dynamo teamed up with brands like Lucozade and Lexus for some award winning collaborative campaigns. One of these collaborations involved Sennheiser, a client, and Labyrinth teaming up to target the booming teenage headphone market that was increasingly dominated by brands…
Scotty Brand :: Pixar’s Brave Facebook App and Website Updates

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, WordPress, Work

Scotty Brand, a Billington Cartmell client, is a leading vegetable brand sold in the majority of supermarkets. Scotty had teamed up with Disney and Pixar for the launch of Brave, the animated movie about a red-haired Scottish girl on an adventure. I was responsible for the build of the Facebook App which contained a simple…
PotNoodle :: ‘Easy Street’ Facebook Game

Nov 17, 2012

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by

ricmax

in Advertising, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Development, Facebook, Flash, Food, Drink and Cooking, HTML, Leadership, Open Source, Php, Technical Director, WordPress, Work

Whilst working at Billington Cartmell I was responsible for overseeing numerous Facebook campaigns and apps for their lead client, Unilever. PotNoodle’s ‘Easy Street’ Facebook App was a selection of flash-based games with a retro, binary feel. Players competed for prizes by aggregating highest scores on a leaderboard and then sharing their positions. This project was…
St Ives :: ‘Bare to Dare’ Facebook Campaign

Nov 17, 2012

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by

ricmax

in Advertising, Client facing, Client of Perm Employer, Code, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Design, Development, Email, Employment Type, Facebook, Flash, Game, HTML, Leadership, Open Source, Php, Platform Type, Type of Work, UI, UX, WordPress, Work

Whilst at Billington Cartmell I was responsible for many Facebook Campaigns for their lead client, Unilever. The St Ives ‘Bare to Dare’ campaign was a two stage campaign that featured almost naked male models revealing all for the first part, then inviting ‘real women’ to take and share a picture of themselves without make up.…
Dove :: Stay Colourful Facebook App

Nov 17, 2012

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by

ricmax

in Advertising, Client facing, Client of Perm Employer, Code, Consultancy, Contract, Creative Technologist, Creativity, CV, Debugging, Design, Development, Employment Type, Facebook, Flash, Game, HTML, Leadership, Open Source, Php, Platform Type, Type of Work, UI, UX, WordPress, Work

Dove is a client of Billington Cartmell and the Stay Colourful Facebook App required a Wordpress based Php back-end for storing and sharing of the pictures coupled with an advanced flash front end for the Filters and File Management. I was responsible for overseeing the freelance flash development and ensuring the the Php back-end was written in a modular way…
Dove :: TV Advert to Shopping Basket via Mobile

Nov 17, 2012

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by

ricmax

in Advertising, Client facing, Client of Perm Employer, Consultancy, Contract, Creative Technologist, Creativity, CV, Employment Type, Leadership, Mobile, Open Source, Platform Type, Type of Work, UI, UX, Work

Whilst Technical Director at Billington Cartmell i spent considerable time assisting the Innovation Team in cutting edge, first to market solutions. One of these was a hybrid concept bringing together a range of pre-existing technologies to produce a compelling synergy. The idea was simple, watch a TV advert for something you like, hold up your…