Billington Cartmell were asked to create Ellas Kitchens first integrated advertising campaign. I was involved at the story board stage and briefied to source the right type of flash animator to ensure the streamlined portability of their assets for use in the Digital side of the Campaign (both on the website and within Facebook as an App). The idea within the digital execution was for users to recreate the TV advert but, in addition, being able to personalise the content with pictures of their children and their own messaging. It was to be built in flash utilising my bespoke Facebook / WordPress framework.
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