Whilst at Drive Business I spent a lot of time working closely with All Saints, the phenomenally successful fashion retailer who’s international eCommerce site was turning over £40 million annually.
I had the task of improving their websites User Experience (UX) from both a functional and physical perspective in order to increase sales and site performance. This included:
- Reworking of websites homepage to incorporate dynamic content deep linking to new products and collections.
- Prototyping a clothes viewer written in flash to enable both image and video based content to have clickable product hotspots in real-time.
- Improving Navigation and Usability by increasing a logical hierarchy to the sites structure after extensive usability analysis. Again the aim was increase sakes opportunities and decrease drop-off.
- Advocating the use of SIFR to replace png buttons and brand elements to increase the brand experience whilst decreasing page loading times and optimising the servers performance.
- Implementing logical switches in database to ensure maximum efficiency.
- Instigating user data analysis to follow user journeys & behaviours in order to increase conversions.
- Improving search queries by rewriting meta data including the use of batch bitmap RGB analysis for colour tagging products.
- Increased visibility of work for client via Jira.
- Investigating and prototyping the best open source platforms to manage customer services efficiently and reduce the customer services departments dependence on Outlook.
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