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I was recruited by HyperNaked as freelance Technical Director to technically lead their client Cadburys’ London 2012 Olympic campaign. Cadburys are one of the British Olympic Associations and the Games main sponsors.
The campaign, running now, is called “Keep Team GB Pumped” and the idea is that members of the UK public can record themselves via webcam singing 1 of 12 songs pre-selected to help inspire the athletes in their training. (Eye of the Tiger, Simply the Best etc). The recordings are then extracted on the server and recompiled as individual tracks or combined to form a UK Public choir for use in the TV and Radio Campaigns running up to and during London 2012.
The application element of the site was flash based with a Red 5 Media Server to facilitate the audio / web cam recording. Other non-flash (Dhtml, Html) elements were also used for website content and within the Facebook page.
The job included:
- Writing the technical documentation and project scope
- Wireframing, UX and some simple Prototyping
- Evaluation and appointment of development agency (Stink Digital)
- Numerous client meetings both technical and non technical
- Meetings with Cadburys preferred technology providers about hosting and data storage
- Numerous meetings and negotiations with YouTube with reference to using YouTube channels and YouTube Connect
- Negotiating with both Rackspace, Amazon and Akamai re Cloud based solutions, CDN’s and Load Balancing.
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