Starbucks :: Website Rebuild

Whilst at Saatchi and Saatchi I was responsible for overseeing the London-based rebuilding and populating of a website that had been initially built for Starbucks by their American-based web development agency. The overriding issue was the lack of flexibility in the existing AS3 code to implement content changes efficiently and I advocated the rewriting of the classes to cater for an xml-based content structure for easy updating and localization and to ensure future coding compatibility.